“More than a 1.000 athletes
More than 400 boats
62 countries”
#trofeoprincesasofia
My first Trofeo Sofia Princesa Mallorca was a dream job come true. The event happened from the 1st to the 9th of April at Palma’s Bay and it is one of the biggest events in the sailing Olympic scene and the favourite regatta of the sailors.
My duty at the event was to handle social media: Instagram & Facebook.
On Instagram this happened:
- > 111.000 people reached
- We won > 2.000 followers in a month
- 41 posts were published (20,5k people saw just one post)
- I published and created 580 stories (the one with the most views got 2.800).
- I created & published 16 reels (7 got more than 20k views and the reel with most views got 35,2k)
- Published 9 videos
Facebook wise:
- >70.000 accounts reached
- We reached 10.000 followers
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The whole press/media team had 18 people in it! Almost nothing huh? Around 280 people working for this event to happen Really, a lot of passionate people who loves sailing and wanted to help out to make the 51th edition happen See you in 52nd
