My fifth Princess Sofia Mallorca Trophy by Fergus Hotels: what numbers!
This was my fifth Princess Sofia Mallorca Trophy by Fergus Hotels, and what a special occasion!
The 55th edition inspired us to create something truly memorable, lovingly supporting our beloved sponsors, federations, classes and athletes on social media. I started my journey at the Sofia in 2022 alone. The social media team was made up of Julia. But with persistence and a shared vision, I helped the event see how much more we could accomplish together with the right resources.
I am immensely lucky to have an amazing team and an organizer who trusts me and my crazy ideas. This year, that trust allowed me to have a team dedicated to social networks: the incredible dream team of Alexander, Adrián and Lucía.
Together, we achieved these results, the best results since I started the accounts:
More than 4 million content views—more than double last year’s.
54% of those views from non-followers, expanding our reach beautifully.
More than 300,000 unique accounts reached—an impressive 1,500% increase over 2025.
More than 47,000 activities on the profile—a staggering 4,400% growth from last year.
2,600 new followers joining our community.
474 pieces of content shared (129 Reels, 75 posts and 270 Stories).
Of course, not everything was perfect; the average views of our Reels were down a bit from the previous two years. Navigating the algorithm can be challenging, especially when it changes so much every so often.
But it didn’t stop us: We still connected with more people than ever before!
I feel deeply honoured and happy for an event that embraces a different vision, that is committed to new ideas, different ways of doing things. It is not easy to find it.
What a gift to have had such a committed social media team. They spent countless hours on the water recording, editing, and taking interviews! I’m already looking forward to 2027, it will be a pre-Olympic year. Matching these numbers will be a challenge, but there’s nothing I love more than a good challenge.