{"id":16363,"date":"2026-04-08T20:20:11","date_gmt":"2026-04-08T20:20:11","guid":{"rendered":"https:\/\/fuertejulia.com\/record-reach-princess-sofia-trophy\/"},"modified":"2026-05-13T11:12:34","modified_gmt":"2026-05-13T11:12:34","slug":"record-reach-princess-sofia-trophy","status":"publish","type":"post","link":"https:\/\/fuertejulia.com\/en\/record-reach-princess-sofia-trophy\/","title":{"rendered":"Record year: Princess Sofia Trophy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16363\" class=\"elementor elementor-16363 elementor-16354\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a17662 e-flex e-con-boxed e-con e-parent\" data-id=\"5a17662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba83e00 elementor-widget elementor-widget-heading\" data-id=\"ba83e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My fifth Princess Sofia Mallorca Trophy by Fergus Hotels: what numbers!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c947562 e-flex e-con-boxed e-con e-parent\" data-id=\"c947562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5de1164 elementor-widget elementor-widget-text-editor\" data-id=\"5de1164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This was my fifth Princess Sofia Mallorca Trophy by Fergus Hotels, and what a special occasion!<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The 55th edition inspired us to create something truly memorable, lovingly supporting our beloved sponsors, federations, classes and athletes on social media. I started my journey at the Sofia in 2022 alone. The social media team was made up of Julia. But with persistence and a shared vision, I helped the event see how much more we could accomplish together with the right resources.   <\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">I am immensely lucky to have an amazing team and an organizer who trusts me and my crazy ideas. This year, that trust allowed me to have a team dedicated to social networks: the incredible dream team of Alexander, Adri\u00e1n and Luc\u00eda. <\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Together, we achieved these results, the best results since I started the accounts:<br><br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29a8c6 e-flex e-con-boxed e-con e-parent\" data-id=\"b29a8c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-696cf6e elementor-widget elementor-widget-image\" data-id=\"696cf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/fuertejulia.com\/wp-content\/uploads\/2026\/04\/260404_SailingEnergy_SOFIA_JR2_0816-1024x621.jpg\" class=\"attachment-large size-large wp-image-16359\" alt=\"\" srcset=\"https:\/\/fuertejulia.com\/wp-content\/uploads\/2026\/04\/260404_SailingEnergy_SOFIA_JR2_0816-1024x621.jpg 1024w, https:\/\/fuertejulia.com\/wp-content\/uploads\/2026\/04\/260404_SailingEnergy_SOFIA_JR2_0816-300x182.jpg 300w, https:\/\/fuertejulia.com\/wp-content\/uploads\/2026\/04\/260404_SailingEnergy_SOFIA_JR2_0816-768x466.jpg 768w, https:\/\/fuertejulia.com\/wp-content\/uploads\/2026\/04\/260404_SailingEnergy_SOFIA_JR2_0816-1536x932.jpg 1536w, https:\/\/fuertejulia.com\/wp-content\/uploads\/2026\/04\/260404_SailingEnergy_SOFIA_JR2_0816-2048x1243.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d397d27 e-flex e-con-boxed e-con e-parent\" data-id=\"d397d27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3344621 elementor-widget elementor-widget-text-editor\" data-id=\"3344621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"marker:text-quiet list-disc pl-8\"><li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\"><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">More than 4 million content views\u2014more than double last year&#8217;s.<\/p><\/li><li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\"><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">54% of those views from non-followers, expanding our reach beautifully.<\/p><\/li><li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\"><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">More than 300,000 unique accounts reached\u2014an impressive 1,500% increase over 2025.<\/p><\/li><li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\"><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">More than 47,000 activities on the profile\u2014a staggering 4,400% growth from last year.<\/p><\/li><li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\"><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">2,600 new followers joining our community.<\/p><\/li><li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\"><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">474 pieces of content shared (129 Reels, 75 posts and 270 Stories).<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbe30d8 e-flex e-con-boxed e-con e-parent\" data-id=\"fbe30d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261d05a elementor-widget elementor-widget-text-editor\" data-id=\"261d05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Of course, not everything was perfect; the average views of our Reels were down a bit from the previous two years. Navigating the algorithm can be challenging, especially when it changes so much every so often. <\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">But it didn&#8217;t stop us: We still connected with more people than ever before!<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">I feel deeply honoured and happy for an event that embraces a different vision, that is committed to new ideas, different ways of doing things. It is not easy to find it. <\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">What a gift to have had such a committed social media team. They spent countless hours on the water recording, editing, and taking interviews! I&#8217;m already looking forward to 2027, it will be a pre-Olympic year. Matching these numbers will be a challenge, but there&#8217;s nothing I love more than a good challenge.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>My fifth Princess Sofia Mallorca Trophy by Fergus Hotels: what numbers! This was my fifth Princess Sofia Mallorca Trophy by Fergus Hotels, and what a special occasion! The 55th edition inspired us to create something truly memorable, lovingly supporting our beloved sponsors, federations, classes and athletes on social media. I started my journey at the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":3,"footnotes":""},"categories":[972],"tags":[],"class_list":["post-16363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-manager-en"],"_links":{"self":[{"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/posts\/16363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/comments?post=16363"}],"version-history":[{"count":2,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/posts\/16363\/revisions"}],"predecessor-version":[{"id":16367,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/posts\/16363\/revisions\/16367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/media\/16356"}],"wp:attachment":[{"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/media?parent=16363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/categories?post=16363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuertejulia.com\/en\/wp-json\/wp\/v2\/tags?post=16363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}